La Concordia Pasticceria is a collaborative Design Team project developed in partnership with a JWU culinary student studying abroad in Florence, Italy, who specializes in baking and pastry.
Our client, who is Sicilian, provided the initial brand concept and inspiration drawn from the warmth and tradition of Sicilian bakeries. From there, our team expanded the vision into a full brand identity system, creating deliverables that reflect both heritage and modern elegance.
We have developed a complete suite of materials including a brand guide, business cards, packaging concepts, stickers, stamps, custom patterns, and merchandise, as well as digital assets such as a website mockup in Figma, Instagram layout, icons, and ads for print and web.
The goal was to build a cohesive, elevated brand experience that celebrates Italian craftsmanship and authenticity while positioning La Concordia as a boutique pastry brand with heart and heritage, and we fulfilled it!
