For the Plant-Based Cuisine collaborative, I worked with my design team to create a full brand identity for our chef’s table concept. Together, we explored multiple logo directions, and the clients ultimately selected the logo that I designed, one that emphasized earthy textures, roots, and a grounded visual language.
From there, I developed a cohesive brand system and designed the full menu. To elevate the presentation, we sourced and ordered natural wood slabs that paired with the menu’s theme and laser-engraved the final logo onto the back, creating a tactile and immersive experience for the guests.
While I focused on the brand identity and menu system, my teammates handled the remaining deliverables, which included invitations, comment cards, special pens, and a door sign, bringing all design components together into one unified, plant-forward experience!
