YNX Edge was a brand made for a real-world client in Design Team 2. This brand is a modern beauty and wellness brand focused on clean ingredients, transparency, and helping people feel confident in their everyday routines.
This project involved creating a full brand identity for a business that offers services like teeth whitening, facials, and body treatments, along with skincare products such as creams, oils, scrubs, and whitening toothpaste. Designed for men and women ages 18–50, the goal was to create a look that feels both elevated and easy to understand, making the brand approachable while still feeling professional.
Deliverables included a brand guide, business cards, rack cards, social media templates, product packaging, and item tags with pricing, all designed to work together across print and digital platforms. The final result gave our client a clear and consistent brand that helps it stand out from others, attract new clients, and build a strong, recognizable presence, and it will be ready to go into the real world!
